It's time to talk, it's Time to Change
‘It’s time to talk’ is the current campaign from Time to Change, the England wide programme to end mental health discrimination which we run in partnership with Mind. The campaign aims to break the silence around mental health by getting people talking. Show you agree it’s time to talk by making a pledge on the Time to Change website.
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What is 'It's time to talk, its Time to Change'?
‘It’s time to talk, it’s Time to Change’ is Time to Change’s current campaign to end stigma around mental health. We want to tackle the awkwardness people feel in talking about mental health problems, and get people talking about mental health.
Often the fact that it’s difficult to talk about mental health problems can be one of the hardest parts of having a mental illness. It can lead to the loss of friendships, feeling isolated, not seeking help and slower recovery. On the other hand, talking about mental health can strengthen friendships, aid recovery, break down stereotypes and take the taboo out of something that affects us all.
Whether it’s fear or awkwardness about talking to someone we know about their mental health problem – or talking about our own mental health problem, reluctance to talk about mental health isn’t good for anyone. And we know that getting people talking openly about mental health is one of the best ways to improve knowledge, attitudes and behaviour.
We want to start, and support, conversations about mental health across England to continue our progress towards ending mental health discrimination. We’ll be doing this through a wide range of activities, including national advertising, local events and supporting organisations and individuals across England to get involved.
Who’s ‘it’s time to talk, it’s Time to Change’ aimed at?
Our core target audience for 2012 remains the same as in previous years, 25-45 years olds and reaching both people who say they know someone with a mental health problem and people who don’t. This campaign however also reaches and engages with people with mental health problems, those closer to the issue and our current Time to Change supporters. These people are our most important advocates, and have been central to the progress we’ve made so far. We want to encourage and support people to start conversations about mental health and become part of our movement to end mental health discrimination.
As part of phase two of the Time to Change programme we will also be playing particular attention to children and young people aged 14-18 later in the year. Both of these pieces of work will develop throughout 2012
Whats Happening?
Advertising:
The award winning TV ad from 2011 ‘it’s time to talk’ will be back on TV screens in England from 9 January 2012 (ITV, Channel 4, Channel 5, Sky, UKTV, ITV player and 4OD) for three weeks and three new radio ads going out on Heart, Capital and many more regional stations across England over five weeks. As well as TV and radio we have six weeks of advertising going into the Metro and the Sun newspapers, featuring cartoon strip versions of the TV ad by cartoonist Stephen Collins.
PR:
As part of the campaign we will be holding TV and radio interviews with Time to Change Director, Sue Baker. Our media volunteers will also share their experiences across the country and many of them will blog on the Time to Change website.
What you can do….
All of our advertising is directing people to the Time to Change website to make a pledge to talk. It’s a simple ask but one that makes a BIG difference. Make your pledge now on the Time to Change website time-to-change.org.uk and find out what else you can do to help end mental health discrimination.
